Taps Forward: This metric tracks how many times viewers have tapped to the right, skipping the current Story to see the next one.Instagram Stories have the following engagement metrics, which allow you to understand how viewers interact with each Story you post: It’s no surprise businesses and influencers have been quick to make Instagram Stories ads a central aspect of their marketing strategies.īut how do you measure how engaging your Instagram Stories are? Actually, it’s kind of easy when you think about it. You don’t need an advanced degree in marketing from an Ivy League university to figure out why that is-these stories catch on like wildfire.

How’s that for Snapchat vs Instagram Stories statistics? Instagram Stories had 400 million daily users - twice as many as Snapchat Stories – even though Snapchat had pioneered the feature! Another 100 million daily users jumped on the bandwagon in the next six months. It proved extremely popular with users straight away, boasting 200 million active daily users as early as April 2017. Introduced in August 2016, Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. Just in case you’ve been hiding under a rock for these last couple of years: What Is an Instagram Story?

25% of Gen Z and Millennials use stories to find products and services.

Instagram Stories are used by 36% of businesses to promote their products.

70% of Instagram users watch stories daily.There are over 500 million active daily Instagram Stories users.But what makes them so popular?Īt TechJury, we’ve compiled the most telling Instagram Stories statistics and fascinating facts to give you an idea of why Instagram Stories are the talk of the town in 2022. Top apparel brands like Adidas, hugely popular sports teams like the New England Patriots, and leading media outlets like CNN all use Stories on a regular basis.

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